2 / 3 – Researching, when to use common sense instead – SEO?
Allright, before you read this, make sure you have read the first part of this article here.
So, we already talked about how you can simply check your design and usability to meet current standards. Another major problem with websites today is that people simply can’t find it. People try and search it via google or any other search engine, and they don’t get your website as a first result, but the one that belongs to one of your competitors. So, how can you check that this is the case?
There are a couple of really simple things. Is your site made in flash? Then I’m 80% sure that it has not been build to suit the needs of the modern search engine. An easy check is to see if the web address changes when you click a link (the “http://www.yourwebsite.nl” thing), if it doesn’t, I’m 95% certain that the search engine cannot index your website. My advice then would be to build a new site using HTML and CSS.
Another thing that’s pretty easy to check is if you are using something called SEO text. You can check this by viewing the HTML source of your web page and check to see if there are any “H1″ HTML tags, or “P” tags. “H1″ tags say the browser it’s a heading while the “p” text says it’s a paragraph. These things are used by search engines to see whats important and what isn’t.
Third thing, check the HTML source again, but this time for the use of “keywords” and “description”. These are both properties of “Meta” tags. The keywords are used by search engines to check the words it should “hit” your website on, while the description will be what is stated underneath the link in the search engine.
So, there you have it. Three simple checks to see if SEO is a big mess. If these things are correct, check the next post about the actual texts. Cheers…